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MaGarderobe

 

Fashion store

Since 2011 MaGarderobe, located in the trendy district of Friedrichshain, has expanded from a single shop front to a spacious double boutique providing a wide range of fashionable and quality products. In collaboration with Visual Identity Designer Swood, we created a new mature design concept for this boutique enabling it’s unique and charming personality to be highlighted.


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A simple and light layout gives a pleasant shopping experience , allowing the customer to browse throughout the boutique within a relaxed and comfortable atmosphere.
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MaGarderobe founder Audrey Martinez brought her French vision of fashion to Berlin. Her trendy collections, directly imported from Paris are loved by Berliners all around the city.
My grey, white, coral minimalist colour concept enabled her vibrant clothing range to be presented in a clear, simpler and therefore effective surrounding.
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Select pieces of furniture have been block-colour sprayed to create a reinterpretation of charming retro Parisian decor. A balance of timeless elegance and contemporary fashions.
Elements of theatrical sceneography within these more open spaces, showcases every new collection the boutique retails.

 


Rendering

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Groundview

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Data

Client MaGarderobe Shop Owner
Request New interior concept. Direction of the renovation works. Layout. Furnishing. Decoration.
Completion December 2014
Site Friedrichshain Berlin
Surface 60 qm
Collaborator SWood (Visual Identity) www.swooood.com